PPC (pay per click) campaigns, also known as paid search marketing or PPC advertising, can have a significant impact on business. If you have not yet implemented a strategy of this type in your business, you are losing the opportunity to generate traffic and especially sales.
Still not convinced or do not know what are the benefits of PPC advertising? Keep reading because here we present some of its advantages. Here are 5 benefits of PPC advertising
#1 It Has a Low Implementation Barrier
Unlike other strategies such as SEO, implementing PPC advertising does not require waiting a significant amount of time to deliver results. For example, if you are dedicated to selling mountain bikes in a specific area, you could be able to position your search keyword “mountain bikes in Orlando”. With paid ads in AdWords, in a matter of minutes, you will get website visitors. Unlike SEO, you should wait for months to get results.
This does not mean that an SEO strategy is not necessary. However, PPC merely helps to exemplify the immediacy to generate sales.
Besides, much of the setup necessary to implement PPC campaigns for your brand is done from the same platform, in this case, AdWords. It allows you to do the previous research, assign budgets and even generate the ads. This means that it is not necessary to know code or have a development team for its implementation.
#2 It is easy to measure and follow up
As a large part of digital marketing strategies, tracking PPC campaigns with AdWords and measuring their results is also easy. As long as their implementation is correct and the person in charge of monitoring and optimizing knows what they are doing.
By combining this platform with other tools such as Google Analytics, you can understand in detail the performance of your campaigns and see the results that your budget is generating. You will get the information about the number of impressions, clicks, and conversions; all this based on the objectives of your business.
#3 It offers valuable information for your business
As we mentioned in the previous point, there is much information that you can know about PPC campaigns. However, it goes beyond measuring the performance of your investment in AdWords. For example, according to the results of the search keywords of your campaign, you could adjust your SEO efforts.
You can learn more about your target market, make adjustments to your product or service to better meet the needs of your customers and even find new ones. Areas of opportunity in your business that you are not attacking with your current marketing plan.
#4 It provides advanced control options and targeting
AdWords gives you full control over PPC campaigns and what you want to do with them. This allows you to experiment and make optimizations to find the formula that generates the best results, that is, the one that achieves the highest number of sales at the lowest cost.
#5 It is an excellent complement to other digital marketing strategies
A comprehensive digital marketing plan requires multiple strategies that work together to achieve your goal. PPC advertising through AdWords can boost other efforts such as content marketing in addition to complementing your SEO strategy.
#6 Profitable Investment
There are many pieces of evidence that PPC advertising can be a profitable investment for businesses.Regardless of their size, turnover or if they have a B2B or B2C model, it works. The results obtained are fast, measurable and easy to optimize, and the risks of implementation are very low compared to the opportunity to test whether an investment strategy in AdWords could generate more sales to your company.
The drawbacks
Unfortunately, if you are not familiar with PPC campaign, setting up the right budget, writing good ad copy, and working with targeting the right way, it will most likely just burn your money. Therefore, it is advisable for you to hire professionals in PPC marketing since it can minimize the risk of investment lost in your PPC campaign.
We at Exsalaration, have helped small business just like you, to generate their first sales by applying our PPC strategy. Contact us today, before your competitor does!